Hard Rock Bet Launches in Colorado with Promotional Rewards Program
As it expands its footprint to try to become one of the best sportsbooks, some big news out of the Centennial State.
Hard Rock Bet has introduced its sports betting platform in Colorado, marking its entry into a ninth U.S. market. The sportsbook secured its access through an agreement with Johnny Nolon's Casino in Cripple Creek, fulfilling state licensing requirements. Currently, there are 13 mobile sportsbooks in the Colorado sports betting market, including DraftKings, FanDuel, BetMGM, bet365, and others.
In addition to the Colorado debut, Hard Rock Bet is live in the Arizona sports betting, Florida sports betting, Illinois sports betting, Indiana sports betting, New Jersey sports betting, Ohio sports betting, Tennessee sports betting, and Virginia sports betting markets. Brand visibility also comes with ongoing Colorado sports betting, with hundreds of millions of monthly handle already recorded.
Colorado players also have access to Hard Rock Bet's Legendary Rewards Drop feature. This tiered Hard Rock Bet promo program offers weekly bonus bets, parlay insurance, and customized promotions.
Users accumulate credits for each wager they place and can receive enhanced benefits by reaching higher reward levels. The program is part of the Unity by Hard Rock system, the company's cross-platform loyalty system. It's another offer available in an attractive list of Colorado sportsbook promos.
“Hard Rock Bet Sportsbook is bringing an exciting new experience to Colorado players with deep betting markets on all major sporting events plus local favorites like table tennis and MMA. With our top-rated platform, weekly Legendary Reward Drops, and integration into Unity by Hard Rock, we’re confident that Coloradans are going to love the Hard Rock Bet Sportsbook experience,” said Matt Primeaux, Hard Rock Bet’s Executive Managing Director – President & Chief Revenue Officer.
Caitlin Clark drives betting surge
Caitlin Clark's inaugural season in the WNBA with the Indiana Fever has ignited betting on Hard Rock Bet. The newly launched Colorado sports betting app has reported that the games in which she has played experienced a 40% increase in the league average in handle and stirred 29% greater betting activity over the period, as reported by the sportsbook.
Clark's addition to the league has been a frequent center of popular bet themes in single games and futures bets. She has been a regular feature in the WNBA MVP odds and the scoring title conversations, hence the spike in volume in the longer-range wagering categories. Unfortunately for the Fever superstar and her backers, injuries are beginning to pile up and interfere with her quests.
These statistics initially indicate not just passion from the customary fanbase but the shift in the betters' economy brought on by Clark's actions.
Her popularity has even extended to other bets beyond the money lines and point spreads, such as player props, game totals, and awards bets, where bookmakers offer wagers strictly related to her performance. Clark's scoring ability, range on her three-pointers, and national exposure have attracted more interest from bettors and even non-betting basketball fans.
