EveryMatrix Fulfils Content Launch with Caesars

Ziv Chen

Last Updated: April 10, 2025 3:07 PM EDT • 1 min 49 sec read. Twitter link Google News Link

EveryMatrix Fulfils Content Launch with Caesars — Pictured: Roulette and slot machines. Photo by Damian Giletto / Delaware News Journal / USA TODAY NETWORK via Imagn Images.

A big announcement for one of the best real-money online casinos.

Online gaming technology provider EveryMatrix has announced that it has successfully completed launching its online casino gaming product on the high-profile Caesars Entertainment network.

The launch extends EveryMatrix’s presence in the North American iGaming sector to five new territories, including the New Jersey online casino, Michigan online casino, West Virginia online casino, Pennsylvania online casino, and Ontario online casino markets. It is the latest in a string of regional commercial agreements, including a breakthrough aggregation deal that came at the end of 2024.

The company has a global customer base of more than 300 and also holds a license to operate in Connecticut outside of the five territories announced in the Caesars deal.

EveryMatrix’s casino games are delivered through SlotMatrix, its proprietary aggregation software. This software contains over 34,000 games from more than 350 studios, making it the most extensive content collection in the industry. The completed EveryMatrix package includes live gaming, player engagement, and gamification features, including tournaments, free spins, and leaderboards.

Strong brand relationship

Speaking about the launch, Erik Nyman, the President of EveryMatrix Americas, said that the company was happy to operate on the Caesars digital platforms across North America.

“It is an honour to partner with Caesars Entertainment, as their position and strong brand equity speak for itself. We have shaped a strong relationship with Caesars leading up to go-live that has carried over to the operational phase. SlotMatrix is a casino aggregation platform not just with the largest portfolio of studios but also encompassing unique proprietary player engagement features that are a true game changer for brands, now available to Caesars’ online casino players,” Nyman said.

Additionally, Caesars Senior Vice President and Chief iGaming Officer Matt Sunderland said the launch was another milestone for the company’s online players.

“We’re pleased to enhance our online casino platforms with an expanded catalogue featuring a variety of these new titles, which we believe will provide our players with an even more engaging and enjoyable gaming experience,” Sunderland added.

Bettors in regions with legal online casinos should sign up with a Caesars casino promo code before taking advantage of EveryMartix's offerings.

Gaming diversification

Caesar's content agreement with EveryMatrix follows a similar partnership with ODDSworks, which was announced at the end of February 2025. That deal gave players at online gambling platforms Horseshoe Online Casino, Caesars Sportsbook, and Casino and Caesars Palace Online Casino access to various casino games from top providers.

Striking a deal with EveryMatrix represents further gaming diversification for the Caesars brand.

While a selection of the best sports betting sites is currently legal in 39 US states, online iGaming is more heavily regulated. To date, it has been legalized in only six states: West Virginia, Pennsylvania, Delaware, Connecticut, New Jersey, and Michigan. Caesars offers online casino gaming in four of those states but does not hold licenses for Delaware or Connecticut.

Written By:
Ziv Chen

Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.